No Green, No Green.

Libby Rosenthal at the NYT noted with disgust that "going green" seems to be solely focused on making money. Instead, we should focus on taking care of the environment because "it is the right thing to do." In fact, the economic benefits may be exaggerated.

The strange thing about the article is that the author just gave every reader a reason to not go green. Good feeling and a guilty conscience only gets one so far. But the pursuit of wealth, as Julian Simon pointed out, is the most reliable motivator to ensure humanity does not strip it down to nothing.