Look at Jet Blue. Today they were on the news because one of their plane's couldn't land right and their stock plummented. Then we hear there are no deaths--not even injuries--and survivors praising the pliots and stewardesses for their competence. Their stock gains back all its loss.
Even if Jet Blue was careful just to keep its stocks strong, so what? I'd take assertive self-interest over complacent altruism any day of the week (and I'm looking at you, FEMA).