I was almost going to put it aside and sign up later (so I could comment) when I saw this entry (safe to say I signed up soon after):
Most of the time when we are surfing internet, we face the problem of find the information we need(What we are looking for).
The Social Invention:
A standard layout for website should be created which enforce the new website development to follow that standard layout. I than way [I think this way (?)] we will alway find the information more quickly and without any sort of hasle of search again and again.
Also some sort of engine can be develop which shows the information on the web site in a consist manner (Embebed with the internet browser). [sic]
Very fitting that just minutes before I had re-read The Idea Trap.