Thursday, August 30, 2012

A True Coasean

In India, Rajesh Shah opened a menswear shop called "Hitler." Naturally the local Jewish community is rather upset and demand that he changes the name. Mr. Shah's response?
If the Jewish community really wants the name changed, they can pay for it, Mr. Shah said. “I have spent too much on branding for my shop,” he said.
Ronald Coase would be proud.