Consider this article about Pixar hoping Toy Story 3 will get best picture. Some links make sense: "Tom Hanks," "Toy Story," " the top-grossing film of the year." But consider this sentence from the article:
On a visit to the Pixar campus here, in an old canning factory a short drive from San Francisco, I got a brief lesson in the laborious art of animation.Which word or phrase should be made into a link? Pixar? San Francisco? Nope; it was canning (click on the link for more articles about canning!) But that's not the worst one. At the end, the interviewer jokingly asks Toy Story 3 director Lee Unkrich if he has an animated version of himself.
"No," he said. "That would be really creepy. No, thank you."Don't think that sentence deserves a link? The Times disagreed. Clearly, people want to know more about the word, "no," especially the 1998 Canadian comedy.
The thing is, I find it equally likely that the Times does this on purpose in an attempt to be cute. Is it cute? No.